AFL Toyota Premiership 2010

The AFL ’s relationship with its major corporate partners is essential to the long-term growth of the game. These partnerships assist the game at every level — from the junior to the elite. The AFL also shares revenue earned through major sponsorships among clubs in keeping with the competition ’s equalisation policy. Corporate sponsorships assist in the development and quality of Australian Football participation programs.

AFL Corporate Partners Chart (4.75Mb pdf)

footy, oh what a feeling!

"Just like the AFL, Toyota is proudly Australian. We're number one in our field, have a winning culture and we’re driven by inspiration and passion. Toyota has long been an iconic brand, with a reputation for quality and dependability, and we are also committed to building exciting and inspirational products. Toyota is not only the Premier Partner of the AFL, but we strive to continually add value to the game - from our commitment to grassroots footy to our involvement in the Brownlow and Grand Final at the MCG. Toyota loves football and we look forward to helping the AFL deliver another successful season."

The Coca-Cola business has been a long standing partner of the AFL and since 1995 has supported the game at all levels from grassroots to the elite. Coca-Cola has chosen to build on its traditional connection to AFL by focusing on the fans through its Coca-Cola and Coca-Cola Zero brands. It is also committed to supporting the performance of the AFL's athletes through its Sports Drink Powerade. Powerade is Australia's leading Sports Drink and works closely with the AFL, its clubs and its players to assist in Sports & Hydration leadership and innovation.   www.powerade.com.au

Carlton Draught is one of the longest-standing corporate partners of the AFL.  A partnership that spans over 100 years, our relationship with Australian Football can be traced back to the 1800s and we continue our proud association through 2010.  The beer that doesn’t take itself too seriously, Carlton Draught is the number one draught beer in Australia.  Check out www.carltondraught.com for some tips on how to enjoy Brewery Fresh Carlton Draught. 

Qantas was founded in the Queensland outback in 1920 and is Australia's largest domestic and international airline. Over the years Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance and customer service. Qantas is proud to be the official airline of the AFL. Now in the fifth year of alliance, Qantas assists both teams and officials with all their domestic travel requirements.

OPSM is Australia’s leading eye care provider and a proud partner of the Australian Football League.  We know the umpires will see better than ever this AFL season, but almost 1 in 10 Australian adults think they may need vision correction but don’t do anything about it.  Optometrists recommend an eye test every two years, so book an eye test at OPSM and make sure you see the game clearly this year.  

Call 13 20 20 or visit opsm.com.au to book an appointment today.

Since 1880, the Sherrin brand (owned by Spalding) has been inextricably linked with not only the VFL/AFL but all grass roots Football Leagues across Australia. Sherrin is the Official Ball of the AFL and has become an Australian icon in its own right. Sherrin produces around 80,000 leather footballs a year from its Victorian factory and all footballs are made to exacting AFL requirements.

Holiday Inn, the official hotel of the AFL, offers a friendly, dependable and welcoming experience where guests can relax and unwind.  Holiday Inn offers today's business and leisure travellers dependability, friendly service and modern attractive facilities at excellent value. And now, a global re-launch of the brand is underway to be complete by the end of 2010.  The relaunch will improve quality and service levels and drive consistency, creating a new, more contemporary brand image at all Holiday Inn hotels around the world.

Bringing expertise in Swiss timing to Australia’s most loved sport, TISSOT are proud to be the official timekeepers of the AFL and the official watch of the AFL. TISSOT embodies over 150 years of innovation and Swiss watch making tradition. As a leader in the traditional Swiss watch segment, its mission is to offer a range of high quality timepieces to a broad public and at an attractive price. TISSOT emphasises a number of sporting values including the quest for performance, precision and pushing oneself to the limit. The Swiss Timing games controller console which is now being used at all AFL matches is used globally to accurately time events and control scoreboards for many sporting disciplines. TISSOT has a celebrated history of sports timekeeping globally, taking its sports sponsorship programs into the new millennium as official timekeepers and partners at an international level in the major disciplines: MotoGP, NASCAR, Cycling, Ice Hockey, Fencing and now the AFL, as well as partnering sports events at a local level in almost 150 countries globally.

There is much to love about Melbourne. Just ask the locals. This sophisticated world city in the south-east corner of mainland Australia inspires a deep passion in those lucky enough to live here. They love its vibrant energy, staggering array of events, choice of restaurants, funky boutiques, café-filled laneways, cool bars, unbeatable galleries, luscious parks and village-like inner suburbs, each with its own special character. With greater than 89,759 residents and 771,000 workers, shoppers and visitors, Council is the guardian and administrator of the City of Melbourne. It has a local, national and international role in stimulating and shaping Melbourne as the 'world's most liveable city'. It does this by building partnerships with the community, business and government to promote the growth, prosperity and quality of Melbourne. It also has a strong commitment to ensure excellence in serving its direct customers, ratepayers and, in its role as Capital City of Victoria, the wider community.

Home to more than three million punters, Betfair is the world’s leading online betting site and the largest betting community across the globe.  

Betfair is Australia’s only licensed betting exchange, and has been a proud partner of the AFL since 2006.

Through its unique exchange format, Betfair is able to provide its customers a level of choice, value and control in their AFL betting that simply doesn’t exist elsewhere.

Punters can either “back” an outcome (i.e. that Geelong will win the Premiership) or “lay” (oppose) it (i.e. that Geelong will not win).  This enables punters to enjoy an unrivalled diversity in betting options.

To access Betfair’s array of AFL markets, visit sports.betfair.com and navigate through the menu on the left-hand side of the page.  

So if you’re looking for the ideal destination for AFL betting, look no further than Betfair.  It’s footy betting as it should be.

TAB Sportsbet is Number 1 in betting! TAB Sportsbet offers the widest range of local and international sports and racing betting, with convenient betting channels for every footy fan to bet on their favourite team. You can place a bet online at tab.com.au, at any of 2500-plus TAB outlets in Victorian and NSW, over the phone on 133 390 or using tab.mobi on any Internet-enabled mobile phone. TAB Sportsbet offers unique betting products and a comprehensive range of betting options on every AFL game, as well as all major awards and medals, including the Brownlow Medal. TAB Sportsbet also allows punters to bet LIVE in-the-run on AFL games to ensure that no action is missed. There’s also great tote betting options such as Footy Quads, Tip 8 and many more. So, make sure you get involved this season at tab.com.au!

In 2006, Origin partnered with the AFL to help reduce the impact of Australia’s favourite game on the environment. Since then, the Origin AFL Green program has offset an estimated 105,000 tonnes of greenhouse gas emissions generated by AFL House, the NAB Cup, and the Toyota Premiership Season and Final Series matches. The partnership also provides an opportunity to educate and motivate footy fans about how they can make a difference to the environment too.  Origin is a leading energy retailer and Australia’s number one green energy provider. Together we can make a difference.™

Cadbury has a long history in Australia and a passionate commitment to making everyone feel happy. Cadbury Dairy Milk® chocolate remains the most popular chocolate block in Australia and keeps on providing great moments of joy.  Cadbury wants to share in the excitement of the 2010 AFL season with supporters of all teams because we know people are just as passionate about their football teams as they are about their favourite Cadbury chocolate bar!

Caltex has been a partner of the AFL since 2007.  This partnership is borne of a shared commitment to people, partnership and performance. As one of Australia’s leading suppliers of transport fuels and operator of one of the most successful retail convenience networks across the nation, Caltex is pleased to keep a third of Australia moving. We are also proud to help you on your journey as the Official Fuel of the AFL.

As the song goes, meat pies are up there with football and kangaroos when it comes to defining what Australians love. And when it comes to meat pies, footy fans love Four’N Twenty, the great Australian taste. Australia’s iconic meat pie, Four’N Twenty, has been a part of Aussie rules football since the 1940’s, and the pie of choice at the MCG for over 50 years. Whether it' at the 'G, the Gabba in Brisbane, the SCG, or a local match, there’s nothing better than enjoying a Four’N Twenty at the game. Patties Foods, the company that makes Four’N Twenty, is proud to sponsor the AFL All Australian team, and to work with the AFL in supporting the Biggest Aussie Pie Night charity fund raiser

As part of our commitment to a healthy and active Australia, Healthscope Pathology is proud to partner with the AFL. Healthscope Pathology is committed to providing doctors and patients with the best Diagnostic Pathology services. Healthscope Pathology, and its divisions, process in excess of 4 million patient tests in Australia each year. All Healthscope Pathology laboratories are supervised by specialist pathologists and staffed with dedicated laboratory scientific teams. With innovative IT solutions for doctors and state-of-the-art communication systems in all of our courier vehicles, Healthscope Pathology ensures the rapid turnaround of patient results.

As Australia’s leading manufacturer of ladders for domestic, trade and industrial use, Bailey prides itself on a reputation for strength and durability, much like your favourite AFL players.
 
Footy fans are invited to experience the latest and greatest of Bailey ladders – the Bailey AFL ladder predictor and finals predictor - to keep track of their teams’ progress throughout the season, just like we will!
 
Bailey ladders exceed Australian safety standards and are made from quality materials like high-grade aluminium and boast top quality bracing, meaning they’re lightweight and reliable – a perfect choice for professional tradies or DIY fans.

Swisse are proud to be ‘The Official Vitamin of the AFL.  A leader in clinically proven natural healthcare, Swisse produce Australia’s number one multivitamin and some of the fastest growing supplements in Australia.  Well known in various sporting circles, Swisse offer a premium range of supplements that are well suited to those those playing AFL – regardless of level – as well as those who are fans of the sport.
 
Swisse are passionate about living by their 4P’s – People, Principles and Passion before Profits.  Swisse are carbon balanced and love giving back to the community to benefit people and the environment.  Swisse are dedicated to empowering consumers to understand their health needs and delivering benchmark products.  www.swisse.com.au